In today's modern digital world, a strong social media presence is crucial for businesses. However, not every business has the luxury of a dedicated social media expert. This is where AI tools like ChatGPT come in, enabling even non-experts to create engaging and...
Elevate Your Marketing Campaigns and Customize Your Content with AI Tools
Standing out in a saturated market just got easier. AI keeps advancing, and I want to share a few new tools with you. Have you heard of Hey Gen or Gan.AI? They're tools that can revolutionize your marketing efforts. How? You can create custom videos – no fancy studio,...
Mastering AI & ChatGPT to Boost Franchising Productivity & Profits
Franchises face immense competition and pressure to innovate, while also helping their franchisees to follow their proven systems. Adopting AI tools & ChatGPT is now an imperative investment to streamline operations, better serve customers, and drive sustainable growth.
Improving Customer Engagement
In this high-tech day and age, marketing is more and more about personalization and the voice of your customer. It’s about improving the user experience throughout all of the points in which your customer has contact with your company. Watch this episode (or read the...
Enhancing Your Website User Experience
Are you making it too hard for visitors to engage with your website? Even if your website is functioning and looks good, it might not be effective from a marketing perspective. Try looking at your website through the eyes of a prospect. Is it optimized for user...
Mastering Customer Communication Skills
Do you ever get so busy that it just seems impossible to focus on delivering great customer service? It's so important in today's fast-paced information overloaded world that you maximize the customer experience. Watch this episode of #Fordify to find out how to...
Building Social Proof Using Video Testimonials
Now why are testimonials so important? Because people trust their friends and what they see more than they trust your advertisements or your promotions. Most of you have probably captured testimonials, maybe in print, but there are all different types of testimonials....
Referral Marketing: How to Cultivate Customers to Get You More Referrals
So you may think, "Ah we get lots of referrals." But no matter how many referrals you get right now, no matter what type of business you have--whether it's an online business, offline business, brick and mortar or anything in between you can benefit by increasing your...
An Engaged Customer’s Anatomy
What makes up an engaged customer? We’ve put together an easy guide to identify and help encourage engaged customers. First it starts with learning what an engaged customer believes and does. An Engaged Customer... 1. Believes the Company Will Deliver on Promises On a...
Connect With Clients In 9 Genuine Ways
We spend a lot of time thinking about our target audience. What are their problems? How can we offer solutions? But what about connecting with that audience once they become customers? How do you connect with clients so they become repeat customers who spread word...