Do you know how to craft compelling questions that uncover your prospect's pain? That's what this week's Fordify Video episode is about— Mastering the Economic Conversation to help you get more sales at higher prices. We'll cover how to qualify prospects by developing...

First, let’s get real. Sales funnels are nothing new, but with the tracking ability and impact of digital marketing, along with new automation tools on the Internet, like Leadpages, and Clickfunnels, it’s becoming a popular topic. That's what we're going to cover on...

How would you like to know the secret formula to connecting and influencing at a deeper level?  Are you wondering how to target more effectively to your customers? Influencing buyers is not about manipulating them. It's about establishing more effective...

Do you ever find yourself asking these questions: Why don’t prospects buy more of my products and services? How can I increase my #sales and conversion rate? What are the psychological barriers to #buying? That’s the topic we’re going to cover today...

Do you know why people spend money with you and your business instead of your competition? It comes down to your USP, your Unique Selling Proposition. A USP defines the company's position in the market place. It's that distinct, appealing idea that sets you apart from...

You may be making a big mistake in your business. If you're like any of the many business owners I've worked with in the last three decades, you're putting too much focus on one area of the buying process. Check out the latest episode of Fordify to see how you can...