Business Growth Blog

Thanks for visiting my blog. This is where I share my research discoveries, new solutions related to business success and observations from working with B2B & B2C brands.

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Cut Through the Crap, Clutter, and Confusion About ChatGPT and AI for Your Business

If you’re curious about how generative AI can help you dramatically improve your business… from operations to sales and marketing… this is for you. If you’re interested in avoiding the pitfalls of ChatGPT that will negatively impact your business, brand, and reputation… This is for you… Whether you’re new to the subject or think you’re […]

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Why People Don’t Buy

Do you ever find yourself asking these questions: Why don’t prospects buy more of my products and services? How can I increase my #sales and conversion rate? What are the psychological barriers to #buying? That’s the topic we’re going to cover today on #Fordify. We’re going to talk about how customers make buying decisions and how you can influence […]

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Getting Free Publicity

Want to know how to expand your influence, build trust, and improve your credibility? In this episode, you’ll find out the answers to the following questions: How do I get free publicity for my small business? How do I get in the media / on the news? How do I get free advertising? I’ve been […]

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Workplace Culture: Catch or Release Disengaged Employees

Workplace culture: catch or release disengaged employees. Yep, that’s right. I want you to catch them if they’re disengaged and then I want you to release them. Or maybe you need to take a look at your workplace culture. Watch this episode to find out how you can motivate disengaged employees in your company, or […]

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Reducing Stress and Avoiding Burnout

Now let me ask you a question. Are you exhausted all the time, maybe feeling a bit overwhelmed? Are you pissed off? Are you dreading going to work or maybe once you get there, you’re hoping that you can leave soon? Now if so, you’re probably feeling a little bit of burnout and probably a […]

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Defining Your Unique Selling Proposition

Do you know why people spend money with you and your business instead of your competition? It comes down to your USP, your Unique Selling Proposition. A USP defines the company’s position in the market place. It’s that distinct, appealing idea that sets you apart from every other “me too” competitor or alternative solution, including […]

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Capturing Prospects Using Lead Magnets

What if I told you about an irresistible way that you can use to bribe your prospects into giving you their contact information and growing your list? Well, you can do it and it’s called lead magnets. See, capturing leads and growing your lists are the two most critical factors in your business growth. Watch […]

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