Business Growth Blog

Thanks for visiting my blog. This is where I share my research discoveries, new solutions related to business success and observations from working with B2B & B2C brands.

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Are You Measuring Metrics for Success?

Who is running the store? Who is in charge of reaching your goals? Management doesn’t necessarily mean doing the work. But it does mean keeping an eye on what’s happening, helping as needed, giving guidance and insights, and keeping people on task to get results. That means daily accountability, weekly accountability, monthly accountability, and annual […]

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Targeting to Your Buyer’s Style

How would you like to know the secret formula to connecting and influencing at a deeper level?  Are you wondering how to target more effectively to your customers? Influencing buyers is not about manipulating them. It’s about establishing more effective communication. One of the best ways to do that is to apply the same concepts […]

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Why People Don’t Buy

Do you ever find yourself asking these questions: Why don’t prospects buy more of my products and services? How can I increase my #sales and conversion rate? What are the psychological barriers to #buying? That’s the topic we’re going to cover today on #Fordify. We’re going to talk about how customers make buying decisions and how you can influence […]

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Getting Free Publicity

Want to know how to expand your influence, build trust, and improve your credibility? In this episode, you’ll find out the answers to the following questions: How do I get free publicity for my small business? How do I get in the media / on the news? How do I get free advertising? I’ve been […]

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Workplace Culture: Catch or Release Disengaged Employees

Workplace culture: catch or release disengaged employees. Yep, that’s right. I want you to catch them if they’re disengaged and then I want you to release them. Or maybe you need to take a look at your workplace culture. Watch this episode to find out how you can motivate disengaged employees in your company, or […]

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Reducing Stress and Avoiding Burnout

Now let me ask you a question. Are you exhausted all the time, maybe feeling a bit overwhelmed? Are you pissed off? Are you dreading going to work or maybe once you get there, you’re hoping that you can leave soon? Now if so, you’re probably feeling a little bit of burnout and probably a […]

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Defining Your Unique Selling Proposition

Do you know why people spend money with you and your business instead of your competition? It comes down to your USP, your Unique Selling Proposition. A USP defines the company’s position in the market place. It’s that distinct, appealing idea that sets you apart from every other “me too” competitor or alternative solution, including […]

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