Business Growth Blog

Thanks for visiting my blog. This is where I share my research discoveries, new solutions related to business success and observations from working with B2B & B2C brands.

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Are You Measuring Metrics for Success?

Who is running the store? Who is in charge of reaching your goals? Management doesn’t necessarily mean doing the work. But it does mean keeping an eye on what’s happening, helping as needed, giving guidance and insights, and keeping people on task to get results. That means daily accountability, weekly accountability, monthly accountability, and annual […]

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Is Zoom Being Mistreated in the Media? Perception is Reality

Are Google, Microsoft, and others taking advantage of the recent security concerns with Zoom to gain a competitive advantage? As I watched and read the recent news about ZOOM in the past week, I found it interesting how one-sided the conversation was, and that many facts where being left out of the story swaying public […]

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How to Uncover Your Prospect’s Pain Points to Increase Sales

Do you know how to craft compelling questions that uncover your prospect’s pain? That’s what this week’s Fordify Video episode is about— Mastering the Economic Conversation to help you get more sales at higher prices. We’ll cover how to qualify prospects by developing open-ended questions that help you close the sale.

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Building Effective Sales Funnels

First, let’s get real. Sales funnels are nothing new, but with the tracking ability and impact of digital marketing, along with new automation tools on the Internet, like Leadpages, and Clickfunnels, it’s becoming a popular topic. That’s what we’re going to cover on this episode of Fordify. Watch or read below.

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Delusion or Execution?

Imagine what your life would be if you chose actions and an executing strategy that were the highest and best use of your time. This week’s episode is about idea execution: how to dramatically improve the performance of you and your entire team. Watch the episode below or read the post that follows. Visit www.Fordify.tv to binge […]

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Improving Customer Engagement

In this high-tech day and age, marketing is more and more about personalization and the voice of your customer. It’s about improving the user experience throughout all of the points in which your customer has contact with your company. Watch this episode (or read the post below) to learn the key moments you have to […]

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Enhancing Your Website User Experience

Are you making it too hard for visitors to engage with your website? Even if your website is functioning and looks good, it might not be effective from a marketing perspective. Try looking at your website through the eyes of a prospect. Is it optimized for user experience? Are you applying UX web design best […]

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