What is niche marketing? One of the common problems I see with a lot of companies is that they try to send the same message to every market. A niche is a subset of a particular market that you’re going to send messages to. It’s how do you target your message to a...
LinkedIn and Facebook groups represent a gold mine of prospects and potential clients for your business. But most people abuse them, try and fail miserably, and give up thinking that it’s just a huge waste of time. In my keynote presentations on leveraging the power...
Twitter and Facebook might gain you more shares, but in business LinkedIn reigns, sending almost four times more direct traffic to corporate homepages than other social sites. LinkedIn should be part of your content marketing strategy and media calendar, but avoid the...
What makes up an engaged customer? We’ve put together an easy guide to identify and help encourage engaged customers. First it starts with learning what an engaged customer believes and does. An Engaged Customer… 1. Believes the Company Will Deliver on Promises...
We spend a lot of time thinking about our target audience. What are their problems? How can we offer solutions? But what about connecting with that audience once they become customers? How do you connect with clients so they become repeat customers who spread word...
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