Business Growth Blog

What to do before you interview your next employee. Let me ask you a question. Do you have anybody working for you that you wished you’d never hired? Now a quick disclaimer, I recognize that there are two sides to every story, but this episode is intended for business owners and hiring managers. You see, […]

Now you may have noticed in a previous episode I did a short segment of this live, but let’s revisit this topic again, because it’s so important. Now, the topic that we’re gonna cover today is simple to understand, but not necessarily easy to implement. There’s three parts, and these parts are like digits in […]

Are you sending the right message to the right market, using the right method? This week on Fordify, Ford is out speaking, so we’ve got a special treat for you. He’s live on stage talking about the 3 M’s: Message, Market, and Method and why they are crucial to your business success. Step 1 is […]

Now why are testimonials so important? Because people trust their friends and what they see more than they trust your advertisements or your promotions. Most of you have probably captured testimonials, maybe in print, but there are all different types of testimonials. You know, like your reviews on Google. Those are testimonials. Maybe you’re using […]

Your prospects are bombarded by marketing messages everywhere. Today, there’s so much clutter, making it hard to get through to people. If you have boring copy, it’s even harder to get people to pay attention. Graphics might attract attention, but text sells. Learn how to write effective copy and format it properly to improve your […]

So you may think, “Ah we get lots of referrals.” But no matter how many referrals you get right now, no matter what type of business you have–whether it’s an online business, offline business, brick and mortar or anything in between you can benefit by increasing your referral culture. That’s our focus of this episode of Fordify. Watch the video […]