How to Be a Successful CEO with Brett Gilliland of Elite Entrepreneurs

Aug 9, 2023

As entrepreneurs, we often start our journey with passion, drive, and a vision for success. We have the skills to get our businesses off the ground, but as we grow, we reach a critical point where being a scrappy founder is no longer enough.

The transition from founder to capable CEO can be challenging, but it’s a necessary step for sustainable growth. In a recent episode of the Business Growth Show, Ford Saeks sat down with Brett Gilliland, founder and CEO of Elite Entrepreneurs, to discuss this crucial phase in a business owner’s journey. With a track record of helping hundreds of businesses go from seven to eight figures and beyond, Brett shared invaluable insights into how to navigate this transformation. In this blog post, we’ll delve into the key takeaways from their conversation, helping you unlock your potential as a capable CEO.

How to be a Successful CEO:

  • Recognizing the Shift: As a scrappy founder, you excel at product-market fit, sales, and marketing, getting your business off the ground. However, as your business grows, you’ll encounter new challenges that require a shift in focus and skills. The transition from building the business to leading a team requires a strategic approach and a clear vision.
  • The Power of Team Building: The path to becoming a capable CEO lies in building a cohesive team. You must learn how to delegate and trust others to take ownership of tasks and decisions. Establishing a clear vision and enrolling your team members in a co-creative process will foster a sense of ownership and purpose among your team, driving them to work together towards common objectives.
  • Overcoming Delusion: As entrepreneurs, we may fall into the trap of being overly optimistic about what we can accomplish and underestimating the complexities and time required for various tasks. Acknowledging and addressing this delusion is crucial. It’s essential to understand your strengths and weaknesses and build a team that complements your skills.
  • Embracing Financial Literacy: Growing your business isn’t just about increasing revenue; it’s also about improving profitability. Understanding your financials, including your balance sheet, income statement, and cash flow, is crucial for making informed decisions and ensuring sustainable growth.
  • Transitioning from Solo to Strategic Leadership: Shifting from a one-person show to a strategic leader requires evolving your mindset and focusing on long-term goals. As a CEO, your role shifts from being hands-on to providing direction and empowering your team to execute the strategies that drive growth.
  • Clarity and Alignment: Articulating a clear vision, mission, and values for your business is essential for aligning your team towards a common goal. When everyone understands their role in achieving the overarching objectives, decision-making becomes more efficient, and the risk of bottlenecks diminishes.
  • Seeking Support and Community: Becoming a capable CEO can feel isolating, especially when you face new challenges that few others have encountered. Seeking out communities of like-minded entrepreneurs and mentors can provide invaluable support and insights to help you overcome obstacles and make informed decisions.

In conclusion, transitioning from a scrappy founder to a capable CEO is a transformative journey that requires self-awareness, strategic thinking, and the ability to build and lead a high-performing team. Embrace the challenges, seek support, and commit to continuous learning and growth. By doing so, you can position yourself for long-term success, taking your business from seven figures to eight figures and beyond.

Meet Brett: Brett Gilliland is Founder and CEO of Elite Entrepreneurs, a company that specializes in giving $1M+ business owners the knowledge, processes and tools to grow to $10M and beyond. Brett is an expert in organization development, leadership and strategy and spent 10 years helping Infusionsoft grow from $7M in revenue to over $100M. When Brett isn’t busy helping $1M+ businesses succeed, he is a family man who enjoys spending time with his beautiful wife, Sharon, and their 8 children.

Find Brett Here:

Show Host: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. Find out more about Ford