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Scaling a service business is rarely a straight line, but Bryan Clayton’s journey shows that grit, resourcefulness, and a relentless focus on customer value can turn even the most hands-on operation into a national brand.
Bryan started with nothing more than a push mower and a desire to make extra cash. That small side hustle became Peachtree Landscaping, a company he grew to over $10 million in annual revenue and 150 employees before successfully exiting. But what came next would challenge every assumption about what it takes to build and scale in today’s economy.
After selling his first company, Bryan set out to solve a bigger problem: how to connect homeowners with reliable lawn care providers without friction. The result was GreenPal, an online marketplace for lawn care services, often described as the “Uber for lawn care.” Built from scratch and funded entirely by its founders, GreenPal now serves over 300,000 users and generates more than $30 million per year.
What sets Bryan apart isn’t just the outcome — it’s how he got there. With no background in tech, he taught himself how to write code and lead product development. He navigated the difficult transition from being a hands-on operator to a tech CEO by focusing on solving one problem really well and building systems that scaled along with it.
For entrepreneurs running service-based businesses, Bryan’s story challenges the idea that outside capital or a Silicon Valley pedigree are required to scale. His growth was driven by customer obsession, iteration, and long-term thinking. He shares how he leveraged early feedback loops to improve GreenPal’s onboarding, optimized the customer experience by focusing on trust and ease of use, and built a company culture designed to attract operators who cared about outcomes, not just outputs.
Bryan’s background also offers a relatable blueprint for those in more traditional industries. Whether you run a franchise, manage multiple service locations, or are building something from your garage, the principles he shares apply: keep it simple, stay close to the customer, and build something people truly need.
What makes his perspective especially relevant today is the rise of AI and automation in small business operations. GreenPal has adopted intelligent workflows and lean tech stacks to reduce friction and scale efficiently. Bryan talks candidly about how small service businesses can incorporate automation to increase profitability, improve customer experience, and create more margin for innovation — even with limited resources.
The key takeaway? You don’t need to reinvent your business overnight. But you do need to think differently about how it grows. Bryan’s path proves that scaling a service business isn’t about massive funding rounds or flashy launches. It’s about building something useful, one block at a time, and staying committed to continuous improvement.
Whether you’re starting from scratch or ready to move your operation to the next level, Bryan Clayton’s approach offers both inspiration and tactical insight. His success didn’t come from shortcuts — it came from solving problems no one else wanted to, and doing it better than anyone else.
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About Bryan Clayton
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Prior to GreenPal, he built and sold Peachtree Landscaping, growing it from a push mower to a $10M/year business with 150 employees. Today, Bryan helps other entrepreneurs scale service businesses using technology, automation, and a customer-first approach. Learn more at YourGreenPal.com.
