Are you struggling to make your business stand out in the local market?
In this week’s episode of The Business Growth Show, Ford Saeks engages in a conversation with Kirk Allen, exploring the nuances and strategies behind successful local marketing. This episode is a goldmine for businesses looking to enhance their local presence and drive sales.
On this episode, Ford and Kirk discuss:
- Understanding Local Marketing: Gain clarity on what local marketing truly means, especially for franchises, and how it differs from broader marketing strategies.
- Leveraging Social Media: Understand the significance of using local social media platforms to increase relevancy and connect with the community.
- Balancing Digital Strategies: Insights into the effective use of Google AdWords and social media advertising, tailored to business type and customer needs.
- Franchisee-Franchisor Dynamics: Discover the crucial balance between following corporate guidelines and engaging in authentic local marketing as a franchisee.
- Future Trends and AI Integration: Explore the emerging trends in digital marketing and discover how strategically leveraging AI can enhance engagement and efficiency.
This episode with Kirk Allen is an essential listen for anyone aiming to revolutionize their approach to local marketing. Whether you’re a small business owner or part of a franchise, the strategies discussed here will provide you with the tools you need to stand out in your local market.
Listen to the full episode for an in-depth understanding and practical tips on revolutionizing your local marketing strategies.
Join Fordify LIVE! every Wednesday at 11 AM Central across your preferred social platforms. Additionally, enrich your week with The Business Growth Show Podcast every Thursday, where you’ll discover a treasure trove of leadership and business growth strategies, including Kirk Allen’s expert advice in local marketing.
About Kirk Allen:
Kirk Allen, Co-Founder of ReShift Media, brings a wealth of experience in media sales and digital marketing. With a 30-year history in media sales across Canada’s largest media companies and a tenure as Executive Vice President at Postmedia Network Inc., Kirk’s journey led him to establish ReShift Media. His company collaborates with advertising agencies, offering dynamic marketing solutions. Kirk’s commitment to enhancing businesses extends to his community involvement, where he actively participates in various industry boards and enjoys local sports.
Find him at ReshiftMedia.com