Mastering Franchise Growth and Building Successful Brands with Kevin Wilson

Feb 8, 2024

Are you looking to elevate your franchise to new heights?

This week’s episode of Fordify LIVE! The Business Growth Show featured Kevin Wilson, a luminary in franchise development and CEO of Buzz Franchise Brands. With a rich background spanning from his beginnings with Benny’s Bagels to his current role at Buzz Franchise Brands, Kevin’s insights are a valuable resource for entrepreneurs and business leaders aiming to elevate their operations to new heights.

Ford and Kevin discuss their experiences with:

  • Compelling strategies that underpin the expansion of franchises. Focusing on customer-centric approaches and leveraging cutting-edge marketing techniques, Kevin details how to secure a competitive edge in the franchise industry.
  • Methodical approach to maintaining each brand’s unique identity while ensuring collective success, providing a blueprint for effective brand management.
  • Strategies that any business can adopt to boost customer satisfaction and foster loyalty, underscoring its significance in achieving business growth.
  • Practical marketing strategies and brand positioning tactics that can catapult a franchise into the spotlight.

Kevin’s entrepreneurial journey, marked by successes and challenges, serves as a beacon of motivation for aspiring business owners. His narrative is a testament to the resilience and innovation required to thrive in the franchising field. This episode not only provides practical advice but also motivates and inspires with real-life success stories.

Join us on Fordify LIVE! every Wednesday at 11AM Central for engaging discussions on business growth strategies. Available on LinkedIn, Facebook, and YouTube, with weekly episodes of The Business Growth Show Podcast every Thursday, offering insights that could redefine your business strategy.

About Kevin Wilson:
Kevin Wilson, CEO of Buzz Franchise Brands since July 2012, boasts an extensive background in business and franchise development. His career journey includes significant roles such as a Senior Managing Director at Envest Ventures, overseeing substantial investments in several franchisors, and a similar position at Discovery Americas in Mexico City. He co-founded Volaris, an ultra-low-cost airline, and has been CEO of South African Airways Technical. Kevin’s entrepreneurial spirit is evident from founding Benny’s Bagels and his early consulting work at Bain and Company.

Under his leadership, Buzz Franchise Brands has grown significantly, embracing brands like Pool Scouts, Home Clean Heroes, The British Swim School, Wonderly Lights, and previously Mosquito Joe. These brands have achieved notable expansion, exemplifying Kevin’s passion for leading a strong team and creating a dynamic company.

For more details on Kevin and Buzz Franchise Brands, visit

Show Host: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. Find out more about Ford