How to Take the BS Out of Business Speak with Bob Wiltfong & Tim Ito

Feb 15, 2024

Ever found yourself baffled by the endless stream of jargon and buzzwords in business meetings or emails?

Please note: This episode contains explicit language and may not be suitable for all audiences.

You’re not alone. In this week’s episode of Fordify LIVE!, Ford Saeks delves into the tangled web of business terminology with the aid of Bob Wiltfong and Tim Ito, the brilliant minds behind “The BS Dictionary”. They embark on a mission to unravel the complex tapestry of corporate speak, offering listeners a beacon of clarity and actionable strategies to refine their communication prowess. Beyond mere tips, this conversation illuminates the profound effects of crystal-clear communication on fostering stronger professional relationships and achieving desired business outcomes. Through a blend of humor and storytelling, this episode not only educates but entertains, demonstrating how to make your message resonate across diverse audiences without losing its core message.

The episode is a must-listen for professionals eager to elevate their communication skills, providing an arsenal of techniques to dismantle the barriers built by jargon. The episode packs a punch with dialogue as real as it gets, promising authenticity alongside invaluable insights.


  • Effective techniques to simplify complex business jargon.
  • The impact of clear communication on professional relationships and business outcomes.
  • Strategies for making your message accessible to broader audiences without diluting its essence.
  • The role of humor and storytelling in engaging and persuading your audience.

Ford, Bob, and Tim dissect the psychological impact of using jargon, not just on the speaker but also on the audience. They unravel how simplifying language can lead to more inclusive conversations, empowering every stakeholder to contribute meaningfully to discussions. Moreover, the trio delves into the evolution of business speak over time, examining how digital transformation and global connectivity have reshaped the way we communicate in professional settings. This exploration not only highlights the importance of adaptability in communication but also encourages listeners to be mindful of the changing dynamics in corporate discourse.

Tune In
Don’t miss new episodes of Fordify LIVE!, airing live on Wednesdays at 11am CT. Enhance your communication skills, and say goodbye to the perplexing world of business jargon once and for all.

About the Guests
Bob Wiltfong and Tim Ito are the dynamic duo behind “The BS Dictionary”, a guide to decoding business speak. Bob’s background in storytelling, whether on page, online, or on camera, combined with his extensive experience in corporate training, makes him a master at simplifying complex material. Tim Ito’s expertise in digital marketing, content strategy, and audience engagement complements Bob’s approach, offering a holistic view of communication in the digital age. Learn more about their work and insights into effective communication in the business world. and The BS Dictionary.

Show Host: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. Find out more about Ford