In today’s fast-paced business world, customers demand quick and efficient service. If you want to grow your business, you need to be faster than your customers expect you to be. But how do you achieve this? To gain some valuable insights, we turned to speaker and customer experience expert, Jay Baer, for some practical advice on how businesses can exceed customer expectations and drive growth through speed.
How to be Faster Than Your Customers Expect You to Be:
- Set clear expectations
One of the most important things you can do to be faster than your customers expect is to set clear expectations. Let your customers know what to expect in terms of response times, delivery times, and any other relevant factors. This helps manage their expectations and makes it easier for you to exceed them.
- Automate where possible
Another way to be faster than your customers expect is to automate certain processes. This can include things like order confirmation emails, shipping notifications, and even customer service responses. By automating these tasks, you can ensure that your customers receive timely updates without having to rely on human intervention.
- Offer self-service options
In addition to automation, offering self-service options can also help you be faster than your customers expect. This can include things like online ordering, FAQs, and chatbots. By giving customers the ability to find answers and complete tasks on their own, you can reduce wait times and improve overall satisfaction.
- Use technology to your advantage
Technology can be a powerful tool for businesses looking to improve the customer experience. For example, using a CRM system can help you keep track of customer interactions and ensure that nothing falls through the cracks. Similarly, using analytics tools can help you identify areas where you can improve speed and efficiency.
- Monitor and adjust
Finally, it’s important to monitor your performance and adjust as needed. Keep track of metrics like response times, delivery times, and customer satisfaction scores. Use this data to identify areas where you can improve and make changes accordingly.
In conclusion, being faster than your customers expect can be a powerful way to grow your business. By setting clear expectations, automating where possible, offering self-service options, using technology to your advantage, and monitoring your performance, you can create a customer experience that stands out from the competition. Take action on these tips and watch as your business grows and thrives.