Crafting Excellence in Business with Dr. Nido Qubein of High Point University

Aug 31, 2023

In the world of business, there are leaders who stand out, and then there are visionaries who redefine success.

In a recent episode of the Business Growth Show, hosted by Ford Saeks, the spotlight turned to Dr. Nido Qubein, a dynamic entrepreneur, educator, and President of High Point University. As the conversation unfolded, Dr. Qubein shared profound insights into what it takes to create an exceptionally successful and distinctive business.

At the heart of the conversation was the idea of being “uniquely distinctive.” Dr. Qubein posed a thought-provoking scenario: What if customers had to purchase admission tickets to enter your business? This imaginative exercise urged businesses to go beyond delivering mere products or services and strive to create an environment so valuable that customers willingly pay for the experience. This concept introduces the notion of “qualitative quantity,” combining quality with quantity to craft a truly unique offering that stands out in the market.

How to Craft Excellence in Business:

  • Customer-Centric Approach: Businesses should adopt a customer-centric mindset, focusing on every facet of the customer experience, from ambiance to service.
  • Transcending Comfort for Excellence: Most people prefer comfort over excellence. However, true success lies in embracing the discomfort that comes with pushing the boundaries of mediocrity.
  • Embrace Excellence: Pursue excellence in all aspects of your business, setting high standards that go beyond convenience.
  • Creating Value through Distinctive Leadership: Leaders must be heroes, models, and mentors, guiding their teams toward growth and success. The role of a leader isn’t just to lecture or dictate but to partner with team members, help them think better, and coach them to reach their full potential.
  • Navigating a Changing Landscape with Faith and Courage: With the world rapidly evolving, businesses must be agile, adaptable, and open to new approaches. Have faith in the future, maintain a spirit of appreciation and gratitude, and cultivate courage to face challenges head-on.

By adopting a customer-centric approach, embracing excellence, and nurturing a leadership style that fosters growth, businesses can elevate their operations to new heights. Dr. Qubein’s wisdom underscores the transformative power of innovation, vision, and unwavering commitment to value creation.

Remember, success isn’t just about doing more—it’s about delivering exceptional value that leaves a lasting impact on your customers and industry as a whole.

For more expert advice in business, sales, marketing, life, and everything in-between, tune in to future episodes of Fordify LIVE! every Wednesday at 11AM Central on your favorite social media platform, or you can listen to new episodes of The Business Growth Show Podcast every Thursday on the podcast network of your choice.

Meet Dr. Qubein: In 2005, when he became HPU’s seventh president, he began a $2 billion mega-transformation in academic programs and facilities that are among the finest in the nation. Highlights of HPU’s growth under Dr. Qubein’s leadership includes: 299% increase in enrollment, 471% increase in campus acreage, 227% increase in faculty, and 895% increase in operating and capital budget.

Find Dr. Qubein Here:

Show Host: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. Find out more about Ford