How to Build Systems for Franchise Success with Senior Helpers

Jul 27, 2023

Have you ever wondered what it takes to be successful in the world of franchising?

Today, we have the privilege of hearing from a top expert in the industry, Mari Baxter from Senior Helpers. With over 20 years of experience in franchising, Mari shares her insights into the changes she’s witnessed over the years and the strategies her brand has implemented for sustained growth. In this episode of the Business Growth Show, hosted by Ford Saeks, Mari provides valuable takeaways on how to build systems for franchise success in an ever-evolving market. So, let’s dive in and discover the secrets behind Senior Helpers’ thriving franchise model.

How to Build Systems for Franchise Success:

  • Adapting to Regulatory Changes: In the home care side of franchising, Mari highlights how regulations and government licensing have become more prevalent compared to the past. Embracing these changes has been crucial for Senior Helpers’ success. It’s essential for franchisors to stay up-to-date with industry regulations and adapt their systems accordingly.
  • Navigating Wage Increases and Competition: With the constant rise in hourly wages, businesses in various industries, including franchising, face the challenge of passing on these increased costs to clients while still maintaining competitiveness. Franchisees need to be strategic in finding ways to manage wage increases and offer value to their customers.
  • Characteristics of Successful Franchisees: When looking for potential franchisees, Senior Helpers seeks individuals with an entrepreneurial spirit and a passion for caregiving. Being able to self-manage and follow the core model is vital for success. Franchisors must ensure that potential franchisees align with the brand’s values and are committed to upholding the franchise’s standards.
  • Innovating to Stay Relevant: Mari emphasizes the importance of constant innovation in the franchise industry. Franchisors need to keep evolving and adapting to meet the changing expectations of customers and new franchisees. Embracing technology, like AI and other advancements, is crucial for staying ahead in the market.
  • Creating a Center of Excellence: Senior Helpers’ successful adaptation to the caregiver shortage involved creating a Center of Excellence, a unique training program for caregivers and families. The program allows caregivers to learn in a real environment, gaining valuable skills and making them better equipped to handle various caregiving situations. Franchisees should explore innovative training methods to attract and retain top talent.
  • Building a Supportive Franchise Community: Senior Helpers stands out for the strong sense of community among its franchisees. Creating a supportive and collaborative franchise network fosters a positive environment where ideas and best practices can be shared. Franchisors should encourage regular communication, conferences, and events to strengthen the bond among franchisees and boost overall brand success.
  • Embracing Technology for Better Care: Technology plays a significant role in the caregiving industry, especially with an aging population. Senior Helpers recognizes the value of technology in improving care and employs various AI-powered solutions to monitor clients’ health and well-being. Embracing technological advancements is crucial for any franchise looking to enhance customer satisfaction and maintain a competitive edge.

The journey to building systems for franchise success is filled with challenges and opportunities. Mari Baxter’s experience at Senior Helpers provides valuable insights into navigating regulatory changes, adapting to market shifts, and embracing innovation to stay ahead. By implementing a Center of Excellence and utilizing technology to enhance care, Senior Helpers sets an example for how franchisors can thrive in a changing landscape. To excel in the franchising world, aspiring and existing franchisees must adopt a mindset of continuous learning, adaptability, and a dedication to delivering exceptional value to their clients. So, take these key takeaways to heart and start building a successful franchise system that stands the test of time.

For more expert advice in business, sales, marketing, life, and everything in-between, tune in to future episodes of Fordify LIVE! every Wednesday at 11AM Central on your favorite social media platform, or you can listen to new episodes of The Business Growth Show Podcast every Thursday on the podcast network of your choice.

Find Mari Here:

Show Host: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. Find out more about Ford