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Have you ever wondered how to effectively convey the transformative impact of franchise ownership through engaging and authentic content? This episode of Fordify LIVE! The Business Growth Show tackles that very question, featuring Trevor Rappleye, CEO of Franchise Filming. Trevor’s expertise in video storytelling has been instrumental in helping franchisors close more deals by capturing the true essence of their brand and the success stories of their franchisees.
Video storytelling is a powerful tool for franchises. It allows brands to connect on a deeper level with potential franchisees by showcasing real-life transformations and successes. In this episode, Ford Saeks and Trevor Rappleye discuss how authentic and emotional video content can drive franchise growth. They delve into Trevor’s journey from converting VHS tapes to DVDs at the age of 13, to founding Corporate Filming and Franchise Filming, where he now helps businesses tell their stories in a compelling way.
Trevor’s business philosophy revolves around the power of storytelling, emotion, and authenticity. These elements are crucial in the B2B and franchise spaces but are often overlooked. Franchise Filming fills this gap by offering a unique service model that includes no hidden fees or travel costs within the U.S., quick turnaround times with finished videos delivered in just 10 days, and comprehensive video marketing services that handle everything from scheduling to filming and editing.
Ford and Trevor dive into the importance of capturing franchisee emotions on location. This approach builds trust and connects with viewers on a deeper level than traditional talking head videos or green screen productions. By showcasing the genuine happiness and success of franchisees, Franchise Filming creates content that truly reflects the brand’s impact.
Ford and Trevor delve into the practical aspects of video production for franchises. Trevor shares insights on how his team handles the entire process, making it seamless for franchisors. From managing logistics to final editing, Franchise Filming ensures that the final product is both high-quality and delivered promptly. This efficiency allows franchises to use video storytelling as an ongoing strategy to attract and engage potential franchisees.
Trevor’s approach has garnered the trust of well-known brands like Empower Brands, FastSigns, and Batteries Plus. These companies have benefited from high-quality video content that enhances their franchise development, customer testimonials, and overall brand storytelling. By focusing on the human side of business, Trevor’s videos reveal emotions and stories that written words simply can’t capture.
Anyone in the franchising industry looking to enhance their marketing efforts with authentic video storytelling will find valuable insights in this episode. You’ll discover how to effectively use video to communicate your brand’s story and connect with your audience on a deeper level.
About the Guest
Trevor Rappleye is the CEO of Franchise Filming, a company specializing in creating authentic and emotional marketing videos for franchises. Trevor’s entrepreneurial journey began at the young age of 13 when he started converting VHS tapes to DVDs and filming family weddings. This early start laid the foundation for his future ventures, leading him to establish Corporate Filming and Franchise Filming. His business philosophy centers around storytelling, emotion, and authenticity, elements often lacking in the B2B and franchise spaces. Franchise Filming offers a unique service model that includes no hidden fees or travel costs within the U.S., quick turnaround times with finished videos delivered in just 10 days, and comprehensive video marketing services that handle everything from scheduling to filming and editing.
Trevor’s companies have worked with well-known brands like Empower Brands, FastSigns, and Batteries Plus, providing high-quality video content that enhances franchise development, customer testimonials, and brand storytelling.
Learn more about Franchise Filming at FranchiseFilming.com.
Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.