Embracing AI and Driving Business Growth with Matt Kelton of Showhomes

May 26, 2023

What does it take for a franchise brand to be truly successful? In the most recent dynamic conversation on the Business Growth Show, Ford Saeks, sat down with Matt Kelton, an industry leader from Showhomes, to delve into the ever-evolving landscape of AI technology and its impact on business growth strategies.

As AI continues to shape various industries, Ford and Matt explored the challenges and opportunities it presents, and how entrepreneurs and franchise owners can embrace innovation to stay ahead in the game.

How to Embrace A.I. and Drive Business Growth:

  • AI Evolution and Rapid Growth:
    The proliferation of AI technologies has accelerated in recent years, with Google Bard being one of the notable advancements.
    Businesses and individuals are encouraged to adapt and learn new skills to keep pace with the evolving technological landscape.
  • AI’s Impact across Industries:
    AI is transforming various sectors, including education, where students use it to write essays and teachers utilize it for grading.
    The reliance on AI tools raises questions about the limits of knowledge and navigational skills in a technology-driven world.
  • Leveraging AI for Business Success:
    Ford emphasizes the importance of embracing AI to remain competitive, highlighting its potential applications in proposal writing, research, customer service, and legal contract analysis.AI tools, such as QuickBooks Online and business intelligence systems like Profit Keepers, provide invaluable insights for tracking financials and benchmarking performance.
  • Franchise Business Adaptation:
    Balancing adherence to franchise systems with a mindset that encourages identifying new opportunities is crucial for sustained success.
  • Delivering Quality and Nurturing Customer Relationships:
    Providing exceptional service and measuring customer satisfaction, such as using the Net Promoter Score (NPS), are vital for building a loyal customer base.

The AI revolution is upon us, and businesses that embrace innovation and harness the power of AI will thrive in the digital age. From adapting to AI advancements and leveraging cutting-edge tools to nurturing customer relationships and fostering franchise agility, the insights shared in this discussion are your compass for success. Ford’s advice is to make sure you are ready to unleash the power of AI and ride the wave of innovation!

For more expert advice in business, sales, marketing, life, and everything in-between, tune in to future episodes of Fordify LIVE! every Wednesday at 11AM Central on your favorite social media platform, or you can listen to new episodes of The Business Growth Show Podcast every Thursday on the podcast network of your choice.

Show Host: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. Find out more about Ford