The Power of Data-Driven-Decision Making with FranConnect

Jun 22, 2023

Are you a business owner seeking data-driven and actionable strategies to accelerate your company’s growth? Look no further!

In a recent episode of the Business Growth Show, renowned host Ford Saeks interviewed Keith Gerson, an industry expert with decades of experience in franchising and business development. Their dynamic conversation delves into the vital aspects of data-driven decision-making, creating a culture of inclusion, and leveraging the power of growth groups. Join us as we unpack the key takeaways from this insightful interview, providing you with valuable insights to propel your business forward.

How to be a Data-Driven-Decision Maker:

  • Embrace Personal Improvement: Invest time in personal development, attend events, seek guidance from mentors, and engage with thought leaders to continuously improve your skills and knowledge.
  • Foster an Inclusive Culture: Encourage open communication and involvement within your organization. Recognize that valuable solutions can come from unexpected sources, including franchisees and employees who interact closely with customers.
  • Be Open-Minded: Cultivate a mindset that welcomes new ideas and feedback. Understand that change and growth can only occur when you acknowledge and address existing problems.
  • Seek Help and Support: Don’t hesitate to ask for assistance from peers, mentors, and industry-specific growth groups. Franchising, in particular, offers a supportive community where knowledge sharing is common, even among competitors.
  • Focus on Mindset, Strategies, and Execution: Identify the gap between where your business currently stands and where you aspire to be. Prioritize mindset development, align your strategies with proven systems, and execute with a laser-like focus on the highest and best use of your time.
  • Leverage Data-Driven Decision-Making: Utilize key performance indicators (KPIs) and customer satisfaction metrics like Net Promoter Score to gain insights into your business’s performance. Make informed decisions based on data rather than relying solely on gut feelings or assumptions.
  • Join Growth Groups and Networks: Engage with like-minded business owners through growth groups, networking events, and online communities. These connections provide opportunities to share knowledge, learn from others, and find support in your growth journey.

The interview between Ford Saeks and Keith Gerson offers a wealth of wisdom for business owners looking to drive growth and success. By embracing personal improvement, creating inclusive cultures, and seeking assistance from others, you can unlock new possibilities for your business. Remember to stay open-minded, leverage data-driven insights, and prioritize the highest-impact actions. Additionally, don’t underestimate the power of growth groups and networks in expanding your knowledge and building valuable relationships. Implement these key takeaways in your business strategy, and watch as your organization reaches new heights of success.

For more expert advice in business, sales, marketing, life, and everything in-between, tune in to future episodes of Fordify LIVE! every Wednesday at 11AM Central on your favorite social media platform, or you can listen to new episodes of The Business Growth Show Podcast every Thursday on the podcast network of your choice.

Meet Keith Gerson:

Keith loves franchising and has now spent 49 years having led successful franchise brands (thirty eight years as a Franchisor (and a Franchisee) and 11 years at the leading franchise management system, FranConnect, where he’s served as the President of Franchise Operations. This provided him with the opportunity to work closely with the executive teams of 1500+ franchise brands. Combining his love for data analytics and behavioral management, he’s honed his expertise in the areas of franchise sales, development and operations.

In his personal life, his love for performing live music has also taught him how to emotionally connect with audiences and how to hold their rapt attention which he’s carried into my franchising life.

Find Keith here:

Show Host: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. Find out more about Ford