Defining Your Unique Selling Proposition

Defining Your Unique Selling Proposition

Do you know why people spend money with you and your business instead of your competition? It comes down to your USP, your Unique Selling Proposition. A USP defines the company’s position in the market place. It’s that distinct, appealing idea that sets...
Capturing Prospects Using Lead Magnets

Capturing Prospects Using Lead Magnets

What if I told you about an irresistible way that you can use to bribe your prospects into giving you their contact information and growing your list? Well, you can do it and it’s called lead magnets. See, capturing leads and growing your lists are the two most...
Mastering Customer Communication Skills

Mastering Customer Communication Skills

Do you ever get so busy that it just seems impossible to focus on delivering great customer service? It’s so important in today’s fast-paced information overloaded world that you maximize the customer experience. Watch this episode of #Fordify to find out...